Business/Marketing

Outdoor Signs – Tips For Choosing the Right Outdoor Signage

Whether you own or operate a local business, retail store, shop, or other location, you have likely seen signs in stores and around the community for various purposes, whether it is directing shoppers to a specific doorway, displaying a new product, enticing the attention of passersby, or informing the public about events, programs, or other special information. But with so many different types of signs on the market, how does one decide which signage to purchase? How do you decide what type of sign will best represent your company, product, or message? Many factors must be considered when choosing the right sign.

It is important to understand the difference between interior and exterior signage. Many businesses mistakenly believe that the interior signs they see on the walls of their building are simply billboards which should only be placed on the wall. Outdoor signs should be considered as an extension of the inside of the building. Outdoor signs are designed to guide, warn, and promote passersby, while the interior signs are typically used to express your company’s name or logo.

Before choosing which outdoor signs to display, it is important to know which materials you want to use. Some popular materials are vinyl, wood, and metal. Metal outdoor signs are the most common because they are lightweight, durable, and inexpensive. Vinyl is another popular material because it is very durable and can withstand high temperatures. And wooden sign material is great if you are looking for a rustic or decorative look.

Once you know what type of material you are interested in, choose a sign company in the Memphis area that can accommodate your specifications. There are literally dozens of sign companies in the area. You may want to start by asking friends and family for sign recommendations. Or, you can browse through websites that feature samples of the various materials that sign companies offer. If you have never worked with a sign company before, you may want to ask the sign company you are interested in working with for a custom quote.

Once you have decided on a sign company, you should discuss the different types of outdoor sign materials that are available. Your sign company should be happy to help you choose the right outdoor sign for your business. Usually you will choose between vinyl and wood based upon the size of your business, the amount of time the sign will be exposed to the elements, and your budget. However, there are other factors to consider as well.

If you are concerned about safety, it is important to choose outdoor signs that are designed to meet the requirements of the Occupational Safety and Health Administration (OSHA). Outdoor signs are often used to convey important information to passersby such as a business’s phone number, directions, or other pertinent information. If this is your first time using outdoor signage, it is important to talk with a local business owner who has experience with outdoor signage in Memphis. They will be able to give you tips on proper placement, the best materials for your sign, and the most effective advertising methods available. Remember, your outdoor advertisement is an investment in your business and its growth.