Business/Marketing

Five Benefits of Custom Signs for Small Businesses

Custom Signs

One of the many benefits of custom signs is the ability to brand them and control their placement. These signs allow businesses to choose the materials, shape, size, and style they need to promote their company. Custom signs can also include company colors, trademarks, images, and slogans. They are also a great way to promote your business and attract customers. But what are the benefits of custom signs for small businesses? Here are five. Read on to learn more.

Wood: For the most authentic and durable custom sign, wood is a superior choice. Wood has a distinctive appearance and a distinct feel. Despite its weight, wood is durable and can withstand a lot of weather. But, there are some advantages to acrylic signs, such as their flexibility and durability. If you are concerned about the look and feel of wood, consider buying a custom sign. Western Red Cedar is the most durable wood for custom carvings. Its tannins provide long-term protection against rotting and insects.

Color is another advantage of customized signs. Custom branded specialty signs strengthen your brand’s image as a professional in your industry. These signs help your customers recognize your brand and trust your team. Carolina Signs & Wonders is a local source of high-quality custom graphics and signs. You can also order your signage online. If you want a quality custom sign, contact Carolina Signs & Wonders and get started today.

Materials: While color and style are important, they don’t matter as much as the location. You don’t want a sign that isn’t seen from a certain angle. For drivers to see your sign, it needs to be in their field of vision, which is just three degrees around their eyes. You can get advice from experts in this area and avoid costly mistakes. For example, white letters will reflect 75-90% of the light compared to black letters that reflect only 5%.

Laws: You must know about local laws before ordering your custom signs. Certain laws may affect the size, shape, and content of your sign. Make sure you discuss all relevant laws with your sign contractor and find out what regulations apply to your business. Some governments may restrict all advertisements and signs depending on the content. This could cause legal issues and compromise your First Amendment rights or commercial speech laws. Custom signs will help you stand out from the competition. The benefits of customized signage are many.

Local regulations: In some cities, a sign permit may be denied if it does not comply with zoning laws. In such cases, you may need to apply for a variance. This is an exception to the sign code. Depending on the city, the process to request a variance can differ from one municipality to another. In Saint Paul, for instance, the Board of Zoning Appeals is a seven-member panel appointed by the Mayor of Saint Paul. If approved, the variance application is considered valid.